Inkonzo yoYilo
UCwangciso lweBrand
Sinikezela ngeenkonzo ezibanzi zokucwangcisa uphawu, kubandakanywa ukubeka uphawu kunye nokubeka uphawu lwemveliso.Ngendlela yethu "yokuthengisa uphawu oludityanisiweyo", sijonge ukwenza umfanekiso onyanzelekileyo wegama ohambelana nabaphulaphuli ojolise kubo.
VI Uyilo
Iinkonzo zethu zoyilo ze-VI (i-Visual Identity) zibandakanya imiba eyahlukeneyo efana ne-logo conceptualization, iinkqubo ezisisiseko ze-VI, kunye neenkqubo zesicelo ze-VI.Sikholelwa ekuyileni isazisi esibonakalayo esinxibelelana ngokukuko umyalezo wophawu lwakho, esenza ukuba iimveliso zakho zizithethele.
Uyilo loShishino
Iinkonzo zethu zoyilo lwamashishini zigubungela uyilo lwembonakalo yemveliso, uyilo lolwakhiwo, kunye nemveliso yeprototype.Ngokugxila kwi-aesthetics, ukusebenza, kunye namava omsebenzisi, sizama ukudala iimveliso ezibukekayo kunye ne-ergonomically eyilwe.
Uyilo lokungunda
Sisebenza ngokukhethekileyo kwiinkonzo zokuyila umngundo, ukulungiselela iimfuno zakho ezithile ngokusekelwe kwimizobo oyinikiweyo okanye iisampuli.Ubuchwephesha bethu bulele ekuguquleni iimveliso eziziingqikelelo zibe ziiprototypes ezibambekayo kunye nokuziphucula ukuze zivelise imveliso ngobuninzi, siqinisekise iinkqubo zokwenziwa kwemveliso ezisebenzayo nezingabizi kakhulu.
Inkonzo yokuPakisha
uPhuhliso lokuPakisha
Sixhasa ingqikelelo "yezisombululo zokupakisha zokuthambisa" kwindlela yethu yeshishini.Injongo yethu kukujongana nemingeni yabathengi bethu ekukhetheni ukupakisha, uyilo, imveliso, kunye nolungelelwaniso lothotho.Ngokwenza izinto ezintsha zobuchwepheshe kunye nokufikelela kwimithombo yokuvelisa ukungunda, sizama ngokwenene ukulungelelanisa ibhrendi yabathengi bethu kunye nefilosofi yophawu lwabo.Sijonge ukubonelela ngezisombululo ezidityanisiweyo ezidibanisa ngokungenamthungo uphawu lwabathengi bethu kunye nokukhetha kwabo ukupakisha.
Imveliso yokuPakisha
Njengenye yeenkampani eziphezulu ze-100 zokupakisha izithambiso e-China, inkampani yethu inezixhobo ezininzi zemveliso kunye neqela lobuchwephesha lokupakisha elinoxanduva lwemveliso yangaphakathi nangaphandle yokupakisha.Nokuba ufuna ukupakishwa okulula kwezoqoqosho, okuphezulu kakhulu, okanye ukupakishwa okwenziwe ngokwesiko, sinakho ukuguquguquka ukuhlangabezana neemfuno zakho zemveliso.
Ukwenziwa ngokwezifiso kokungunda kwaBucala
Sinikezela ngeenkonzo zokubumba zabucala, ukulungelelanisa ibhotile okanye uyilo lwesikhongozeli ngokweempawu zeemveliso ezizodwa kunye neemfuno zohlobo lwabathengi bethu.Injongo yethu kukudala esona sisombululo sifanelekileyo sokupakisha esibonisa ubuntu kunye nokwahluka kweemveliso zabo.
Ulawulo Lwenkqubo
Sinikezela ngeenkonzo zolawulo lwenkqubo ebanzi, ebandakanya ulawulo locwangciso lwemveliso, ulawulo lwerekhodi kwindawo, ulawulo lwesampulu esemgangathweni, kunye nolawulo lwenkonzo emva kokuthengisa.
Iinkonzo zeeMveliso ezigqityiweyo
Uphuhliso lwefomula
Iinjineli zethu zinoxanduva lokuphuhlisa iimveliso ezisebenzayo kunye nezintsha ezinokubakho kwixesha elizayo.Senza iiresiphi ezikumgangatho ophezulu kunye nezithandwayo kwimarike ngokuqhuba imifuniselo, uhlolo lomgangatho, kunye novavanyo olufanelekileyo lwentlalo, siqinisekisa ukuthotyelwa kwemigaqo nemigangatho esebenzayo.
Ukuveliswa kunye nokuZaliswa
Zonke iinkqubo zemveliso ziqhutywa ngokhuseleko lwezenzululwazi.Ifomula nganye ivavanywa, ijongwa umgangatho, kunye novavanyo lwentlalo ukuqinisekisa ukuthotyelwa kwemigaqo nemigangatho efanelekileyo.Iinkqubo zethu zokuvelisa kunye nokuzaliswa zihambelana nemilinganiselo engqongqo yokulawula umgangatho, iqinisekisa ingqibelelo kunye nokhuseleko lweemveliso zokugqibela.
Ukuthotyelwa koMgaqo
Siyayazi kakuhle inkqubo yokuthotyelwa kwemithetho yaseTshayina, yaseYurophu naseMelika.Sinikezela ngesikhokelo esibanzi kwaye siqinisekisa ulungiselelo lwamaxwebhu aneleyo ukuhlangabezana neemfuno zolawulo.
Brand Incubation
a) Ukwakha iibrendi ezitsha: Sisebenza ngokukhethekileyo ekukhuliseni iimpawu ezintsha ukusuka ekuqaleni ukuya kwisiqhamo.Iqela lethu lincedisa kuyo yonke imiba yophuhliso lwebrendi, kubandakanywa uphando lwemarike, ukubeka uphawu, uyilo lwesazisi esibonakalayo, kunye nobuchule bokuthengisa.Sijonge ekudaleni iimpawu zebhrendi ezinyanzelisayo nezicacileyo ezihambelana nabaphulaphuli ekujoliswe kubo.
b) Ukuphucula ii-Brand ezikhoyo: Kwiimpawu ezimiselweyo, sigxila ekunyuseni ixabiso le-brand yazo.Ngohlalutyo olucwangcisiweyo, ukuqonda kweemarike, kunye nezisombululo zokuyila zokubeka uphawu, sinceda abathengi bethu bahlaziye iibrendi zabo ezikhoyo, bazibeke kwakhona kwimarike, kwaye bandise amandla abo okukhula kunye nempumelelo.
Iinkonzo ezixhasayo
Ukwenziwa kokuThengwa kweeMpahla
Siphucula impumelelo yonxibelelwano kwaye sinciphisa iindleko zonxibelelwano sisebenzisa iindlela zonxibelelwano "zomntu omnye ukuya kwabaninzi".Ukusebenzisa amandla ethu okuthenga ngokudibeneyo, sithoba iindleko zemveliso kubathengi bethu.
Ulawulo lwemeko
Sinenkqubo eyomeleleyo yolawulo lomgangatho, esebenza ngabasebenzi abanamava kwishishini, kwaye ixhotyiswe ngezixhobo zokuhlola zangoku.Ukuzinikela kwethu kumgangatho kuqinisekisa ukuba iimveliso ziyahlangabezana okanye zigqithise imigangatho yoshishino.
Iinkonzo zezeMali
Sinikezela ngenkxaso-mali yokuthenga kunye neenkonzo zeakhawunti ukuxhasa iimfuno zokuthenga zabathengi bethu.Oku kuquka iinketho zemali kunye nemigaqo yentlawulo eguquguqukayo ukuququzelela ukuthengiselana okugudileyo.
Iinkonzo zoLungiselelo
Sinikezela ngoluhlu olubanzi lweenkonzo zolungiselelo, kubandakanywa indawo yokugcina impahla, izithuthi zasekhaya nezamazwe ngamazwe, imisebenzi yolungiselelo, kunye nokuphatha iinkqubo ezahlukeneyo zokukhutshwa kwempahla neenkqubo zokuhlola egameni labaxumi bethu.